Your membership blueprint
THE CALM CANINE CLUB
A membership where stressed-out dog owners finally get calm, confident walks, with you in their corner every single week.
STRONG FITAlso strong: The Loose-Leash Lab · The Steady Dog Society
Prototype note: this is the SAMPLE blueprint (dog-trainer example). The live build generates every blueprint from the visitor's own answers.
Your three tiers
One membership, three ways to run it. Use one tier or all three: free builds your audience, the core tier pays you every month, and the premium tier takes care of your best members. Tap through each one.
Tier 1 · Free tier
The Calm Walks Starter Kit
What's included
- ✓The Reactive Dog Cheatsheet: a one-page "why your dog loses it, and the first fix" downloadCheatsheet
- ✓The "What's Your Dog's Trigger Type?" quiz: 2 minutes, instantly useful, endlessly shareableQuiz
- ✓Calm Walks Weekly: one 2-minute training tip in their inbox every FridayNewsletter
Everything here is made once and works forever. Zero weekly workload.
Tier 2 · Core tier
The Calm Canine Club
Everything in the Starter Kit, plus
- ✓One 20-minute training each month (this month: "Greeting guests without the chaos")Short Training
- ✓A monthly 10-in-10: your members' 10 hardest questions, answered in 10 minutesQ&A
- ✓Done-for-you weekly walk plans members can print and followAction Plan
- ✓The members-only community: post a video of your walk, get real feedbackCommunity
- ✓The training vault: every past lesson, organized by problemArchive
One training + one Q&A a month. That's the whole production schedule, on purpose.
Tier 3 · Premium tier Capped at 20 spots
The Inner Circle
Everything in the Club, plus
- ✓A monthly live hot seat: bring your dog on camera, leave with a planHot Seat
- ✓Personal video critiques of your training sessions, from youCritique
- ✓A small-group accountability call every two weeksAccountability
- ✓A quarterly implementation workshop: we fix the hardest stuff together, liveWorkshop
Capped small on purpose. Twenty people is a group you actually know.
What your membership could be worth
Up to $67,860 a year, from one idea.
Use one tier or stack all three. The full-stack math: 100 Club members at $27/mo, plus 15 in the Inner Circle at $197/mo. Simple math, not a promise. Even half that pace changes your year.
Want to run the full stack? Here's the order that works.
This month: launch the Starter Kit
Launch the free kit in every place your dog owners already hang out. Its job: build the list. Then it runs itself.
At ~300 on your list: open the Club
Launch to your own list first with a founding-member offer. Ten paying members is real traction. Some of the best memberships started exactly there.
At ~50 Club members: invite your best to the Inner Circle
By then you'll know exactly who wants more of you. You won't have to sell it. You'll just open the door.
Ongoing-help niches like dog training are classic membership territory: the problem shows up again every single walk, wins are visible fast, and owners stay for the community as much as the content.
Want the real numbers? We built a free scanner that checks how many people are already gathered around your niche, and whether some of them are already paying for help.
🔎 Scan my niche in 30 seconds →Step 1: Your membership blueprint
Done. You know what to build, what to charge, and what's inside every tier.
Step 2: Launch it and welcome your first paying members
This is the part the free workshop makes simple. Three days, live with Stu, and the exact launch steps.
Free 3-day live workshop · Oct 5, 7 & 9
BUILD A BUSINESS THAT PAYS YOU EVERY MONTH. EVEN IF YOU'RE STARTING FROM SCRATCH.
You've designed The Calm Canine Club. In three days, Stu will show you exactly how to launch it and welcome your first paying members.
Trusted by 20,000+ creators Stu has taught.
